Privacy Policy

1. Objective

This policy applies to all processing of personal data carried out by Équin Communication and has the objective of informing the user regarding the way in which Équin Communication carries out the processing of personal data (including details of the type of personal data collected and the purpose of processing) and regarding the rights of the user in relation to their personal data.

2. Contact – How can I contact?

In case of having any questions about the Privacy Policy, the user can contact Équin Communication through the following means:

• Headquarters are located at: 580 Rte de l’ Eglise S St-Paul-de-la-Croix , G0L2N0
• Contact phone number is: 418-898-3470

The user may establish direct and effective communication with Équin Communication by written communication sent to any of the indicated addresses or also by sending an email to the address: info@equincommunication.com
In addition, information of the officer in charge of processing your personal data is listed below:

• Trade name: Équin Communication
• Identity of the controller: Sandy Letarte
• Address: 580 Rte de l’ Eglise S St-Paul-de-la-Croix , G0L2N0
• Email: info@equincommunication.com

3. Processing identification – How do we collect personal data?

In compliance with current regulations on the protection of personal data, especially:

• Canada’s Anti-Spam Legislation (CASL) & Personal Information Protection and Electronic Documents Act (PIPEDA).

Équin Communication collects personal data in its possession when the user:

• (i). completes the forms of https://equincommunication.com/ (‘Site’);
• (ii). subscribes to the newsletter;
• (iii). answers a poll or completes a web form;
• (iv). completes a printed form;
• (v). sends an email or communicates by phone, which are then loaded in the corresponding forms;

4. Personal Data Collected – What personal data do we collect?

Équin Communication collects information when visiting their web page, and mainly by completing its registration forms.

The following data is collected: full name, email, phone number and address.

As a rule, when personal data is requested to use a service or access certain content, its delivery will not be mandatory, except for those cases where it is specifically indicated that it is data required for the provision of the service. In this case, the user may freely choose not to register and/or not to contract the services.

The user declares and guarantees that all the data provided by him are true and correct and undertakes to keep them updated. The changes may be communicated to the Data Protection Delegate or to the address indicated in Section 2 hereof.

Likewise, the user acknowledges that the data required by Équin Communication are necessary, adequate, and not excessive to carry out the purposes expressed in Section 5 hereof, which would be impossible to fulfill if said data are not provided.

Any false or inaccurate statement that occurs as a result of the information and data given, as well as the damages that such information may cause, will be the responsibility of the user.

5. Purpose – What do we use personal data for?

The personal data requested to the user will be used for the following purposes:

• To provide our Service and fulfill your requests. We use your information to provide and maintain our Service, to process and fulfill your requests, to communicate with you about your use of our Service or changes to our Service, to respond to your inquiries, and for other customer service and business administration purposes. For example, when you enroll in a newsletter, we may use your personal information to deliver that newsletter to you.
• Identification and authentication purposes. We may use your information for identification and authentication purposes. For example, when you enter your account login ID and password to enter one of our registration or login portals, we use your login credentials to authenticate your identity.
• Personalization. We use your information to tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experience while using the Service. For example, if you allow us to collection geolocation data, we use this information to deliver content that is around your specific location and identify business location/listings around your location.
• Marketing and promotional purposes. We may use your information to send you news and newsletters, event updates, and to communicate with you about new features, offers, events, or products, or to otherwise contact you about information we think may be of interest to you. We may also use your information to display advertisements to you on our site (including to sell advertising space on the Service) and on other unaffiliated websites and services.
• Research and reporting. We may use your information to administer surveys and questionnaires (online and offline) for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products, services, and educational information we provide. The survey responses may be utilized to determine the effectiveness of our Service, various types of communications, advertising campaigns and/or promotional activities.
• Combining information. We (and our third party business partners on our behalf) may merge, co-mingle, or otherwise combine information, including your personal information, in furtherance of the purposes described above.
• To comply with legal obligations. We may use your information to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits.
• To protect us and others. We may use your information where we believe it necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person or to otherwise enforce this Policy, our Terms and Conditions, and the integrity of the Service.
• Deidentified data. We may also deidentify or anonymize your data in such a way that you may not reasonably be re-identified by us or another party, and we may use this deidentified data for any purpose permitted under applicable law. To the extent we deidentify any data originally based on personal information, we will maintain and use such data in deidentified form and will not attempt to reidentify the data.

The data subject to treatment will not be used for purposes other than or incompatible with those mentioned above and that motivated its collection. Notwithstanding the foregoing, it is stated that the recorded data may be used, in addition to the purposes for which it was expressly collected, for the purpose of carrying out statistics, managing incidents or conducting market studies. However, in the event that personal data is processed for a purpose other than that initially specified when collecting said data, a compatibility analysis will be carried out by Équin Communication in accordance with applicable regulations. The processing will only be authorized if the original purpose is compatible with the new purpose or allowed in accordance with an independent legal basis. In these cases, the user will be informed of the changes in purpose or legal justification for the processing of their data.
We remind the user that they can oppose the sending of commercial communications (unsubscribe) and stop receiving emails from Équin Communication, reliably notifying Équin Communication, which will proceed to interrupt in the shortest possible time after receiving such communication. For this purpose, it may send an email to the address indicated in Section 2, a postal mail addressed to the address indicated in Section 2 hereof, or directly follow the unsubscribe instructions detailed at the end of each email of Équin Communication.

6. How do we use your information?

We will use the information we collect about you for the following purposes:

• Administration info
• Creating user account
• Manage customer order
• Targeted advertising
• User to user comments
• Manage user accounts
• Processing payment: Stripe

If we want to use your information for any other purpose, we will ask for your consent and use your information only when we receive your consent and then only for the purpose(s) for which consent will be granted, unless we are required by law to do otherwise.

We will retain your personal information with us for 24 months after user accounts remain idle or for as long as necessary to fulfil the purposes for which it was collected, as detailed in this Privacy Policy.

7. Consent

By providing personal data to Équin Communication, the user declares to accept its processing fully and without reservation by Équin Communication. The user gives his/her free, express and informed consent to Équin Communication’s use of the data collected for the purposes indicated in Section 5, as well as its incorporation into a Équin Communication database.

The Équin Communication carries out the processing of legitimised user data: (i) the contracting of Équin Communication services by the user, in accordance with the terms and conditions that are made available to the user at the end of the completion of the service request form (prior to possible contracting) and which the user (after reading them), and if the user agrees, can accept by ticking the box that has been included for this purpose; and (ii) the free, informed and unambiguous consent of the user, made after reviewing this privacy policy, where Équin Communication informs you of the processing it will carry out with your data, and if you agree, by ticking the box that has been included for this purpose in the service request form. Data processing that is not covered by any of the above legal bases will be carried out if Équin Communication considers it necessary to protect a legitimate interest and only if it does not infringe the fundamental rights and freedoms of the user.

8. Validity – How long do we keep it?

The data will be destroyed or archived when it is no longer strictly necessary or relevant for the purposes described in Section 5 above. In particular, personal data will be kept for as long as the business relationship is in force (and to the extent that you have not previously requested their deletion) and for as long as obligations, indemnities and/or liabilities may arise under the business relationship or for the services provided.
Équin Communication informs you that it will retain information essential to identify the origin of the data stored for the duration of the client’s relationship with Équin Communication and/or revocation of the user’s consent in accordance with the information in Section 5 of this Privacy Policy and/or as long as required by applicable law.

9. Confidentiality / Assignment / International Transfer – Do we disclose data to third parties?

Équin Communication will keep collected personal data private and confidential, and will not use it for purposes other than those set out in Section 5 hereof. Équin Communication requires its employees and third parties providing services that access the contents of the databases to sign confidentiality and personal data processing agreements (or include such obligations in the service agreements it signs with such providers, as indicated in the following paragraph).

The user’s personal data collected by Équin Communication will not be transferred, sold, exchanged, transmitted and/or communicated to third parties outside Équin Communication without the user’s consent, except for legal obligation and/or for the purpose of providing the services to the user. This does not include certain employees and service providers enabling Équin Communication to keep the Site operational, fulfil the objectives set out in Section 5 of this document and/or provide services to the user, who have undertaken the obligation to maintain the confidentiality of the data provided and undertake to comply with applicable regulations on the protection of personal data, at the time of contracting. Contracts with service providers stipulate the purpose, scope, content, duration, nature and purpose of data processing, the type of personal data, the categories of data subjects and the obligations and responsibilities of Équin Communication and contracted third parties.

In particular: Équin Communication may share the personal information provided with parent companies, affiliates, subsidiaries, related companies and/or intermediaries related to Équin Communication.

Équin Communication may share certain user-provided personal information internally within Équin Communication, with certain departments, such as administration, marketing, or IT.

• In certain cases, Équin Communication transfers personal data based on legitimate interest and the economic and technical advantages associated with the use of specialized providers. In this sense:
  • Maps. Équin Communication uses Google Maps to include maps on the Site. Integration to Google Maps allows Google to collect the user’s IP address. The user can consult the privacy policy and other legal aspects of said company at the following link: http://www.google.com/intl/en/policies/privacy/.
  • YouTube. The Site has links to YouTube in relation to videos linked to Équin Communication services. As indicated in Section 13 hereof, by using these links the user is leaving the Site and is redirected to the YouTube page. The user can consult the privacy policy and other legal aspects of YouTube in the following link: https://policies.google.com/privacy
  • Facebook. Équin Communication has integrated Facebook components on the Site. In particular, Équin Communication uses the Facebook advertising platform. The company that operates the Facebook services is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The user can consult the privacy policy and other legal aspects of said company in the following link: https://en-en.facebook.com/about/privacy/.

Social Networks. Équin Communication also uses social networks, such as Facebook or Instagram, and has integrated functions of these networks into its services. The user may only use these social networks to the extent that they are registered in them and have accessed the corresponding social network with their user. These social networks have their own privacy policies and their own terms and conditions, over which Équin Communication has no interference or control.

Finally, you should be aware that Équin Communication may (and that Équin Communication reserves the right to) disclose your information in the following cases:

• Business transfer: If we or our subsidiaries are acquired, merged, or invested in by another company, or if any of our assets are transferred or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may disclose certain information about you to lenders, auditors, and outside advisors, including lawyers and consultants.
• Compliance with the law: We may disclose your personal information to comply with the law, a legal proceeding, a court order, or other legal process, such as in response to a court order or subpoena.
• Protection and Facilitation of Rights: We may disclose your personal information when we believe it is appropriate to investigate, prevent, or take action against illegal activities, suspected fraud, situations that may pose potential threats to the safety of any person, or violations of our Terms and Conditions or this Policy. This disclosure may also include using your personal information as evidence in litigation in which we are involved. Additionally, we may disclose your personal information when necessary to assist you in exercising your rights under the Terms and Conditions of Équin Communication and this Privacy Policy.
• Reasons related to public safety, national defense, or public health: In situations where there are well-founded reasons related to the safety of the community, national defense, or public health, your personal information could be disclosed.
• Aggregate, anonymized, or de-identified information: We may disclose aggregate, anonymized, or de-identified information about you for any purpose permitted by applicable law.
• Consent: We may disclose your personal information with your consent.

10. Security – How do we ensure data security?

Équin Communication declares its intention to adopt the necessary technical and organisational measures to ensure the security, integrity and confidentiality of the data in accordance with the provisions of PIPEDA-CASL in order to prevent its tampering, loss, consultation or unauthorised processing.